Glad you like it, yes, I will post it here as well. If ever you wish to do an interview (via email) for my blog, I'd like that. This is a super busy time for me until end of year, but perhaps I could send you 5-7 questions you could answer via email and I'd do a featured post on you and your business. Let me know if this is possible and when is a time that would be best for you, for example, before an event or webinar people could register for.
Christophe, I am so impressed with the work you are doing. I wrote about the SalesBrain.net site in my blog post yesterday with an excerpt. I hope you like it, and don't mind my republishing your '6 stimuli' content. It is excellent. One of the things I see on most sites about neuromarketing is a lot of information without connecting the dots on how this can and should be used in communications. Your site is rare in that sense, as you tie it into applying it to sales conversations. You can see the post at WritingontheWeb.com, and if you have any objections to it, I'll correct immediately. You can also leave a comment if you wish.
Thanks Christophe! A pleasure to hear from you :) I would LOVE to set up a time to connect and have a conversation. As you can see from my profile, I am interested in networking here potentially for an opportunity that could have me transition my IP of Grey Matters International into a consulting or full time role. I think I have been a "lone ranger" too long and am ready to make a change into a team with a brainiac vision :) Email me at firstname.lastname@example.org with your schedule tomorrow if free, or Monday. I am on CST now....thank you!
Thanks for inquiring as to what I do. My background is pysch and neuroscience, and by accident I landed in web marketing. For the last three years I have worked for a small SEO/SEM firm in Massachusetts. I am still there, but with their permission I've also struck out on my own because I wanted to address social marketing from an evolutionary, brain-based philosophy. As I was researching for that, I came upon neuromarketing and immediately bought your book, as well as Buyology, and a recent book on memetics.
I have not yet done any work for clients on my own, and have not started to market myself. I wanted to first establish what direction I wanted to take things. It's still very new and fresh.
At this point, I feel the possibilities are wide open. I will begin blogging this week on topics related to neuromarketing, evolutionary neuroscience and how it informs marketing/social media, and other related topics. Right now I'm thinking that I will help the bridge the gap between the new science findings and small businesses. Would love your feedback.
I so loved your book, it is underlined and dog eared and nearly memorized!
50 books have been published in the last few years about neuro-marketing, the newest buzz word attached to the marketing process.
Thank you for the handy list of other books to read.
As I understand this new thinking process,
Neuromarketing is:merging 2 businesses: Neuroscience and marketing
My company developed in the 80's, LIFECODES
Lifecode is merging 3 businesses: Neuroscience, Marketing and Visual designs. Lifecode stands for LIFE styles. CODE is for codified lifestyle decisions to the appropriate elements and principles of design.
Neuromarketing helps you understand how to reach the parts of the brain that makes decisions.
Lifecoding helps you understand: What to do AFTER you reach the parts of the brain that makes decisions.
80% of a sale is visual. (not words) My company codes your desired neuro reaction to result in a sale, to the correct colors, shapes, textures, lettering fonts--literally everything you see in the marketing venue.
My web explains what the benefits are to using the Lifecode process, however Flash Section still needs the voice-over. www LIFECODE.com
Please, anyone feel free to comment. BJ Eichhorn