For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what works for us to stay away from danger.

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