Neuromarketing success in Turkey

[Christophe Morin - SalesBrain]

When Patrick and I started to develop research and training programs in Neuromarketing 7 years ago, we were eager to demonstrate that the principles are universal. Our research on brain functioning does support the view that the biological basis of our behavior is borderless. After all, our facial expressions have been long proven to be the same regardless of ethnicity, culture or even age. However, the best way to prove our hypothesis was to get our book translated in multiple languages and work with different nationalities. We have done both. Today, the book is published in 8 languages and we have done work with over 20 nationalities. Moreover, the adoption cycle for neuromarketing is clearly faster than it ever was. In Turkey for instance, our book has become the best selling business book in less than a month. Why just market, when you can neuromarket?