I have always been fascinated by the neurobiological basis of personality types. This post will be followed by more on the neural basis of personality.
The Psychobiological basis of personality
Early studies on the correlations between personality and biology were largely centered on the construct of arousability, or the degree to which people respond to a particular stimulus. The measurement of excitatory or inhibitory reactions in our…Continue
While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…
For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what…Continue
Added by Christophe Morin - SalesBrain on September 25, 2011 at 7:42am — No Comments
Neuromarketing is an emerging field claiming to provide advertisers with better ways to understand what triggers buy buttons in consumers’ brains. While the prospect of improved advertising has generated excitement in the business community at large [1, 2], critical ethical issues have also been raised by consumer groups, scientists, and scholars […Continue
Added by Christophe Morin - SalesBrain on September 11, 2011 at 4:00pm — No Comments
I did this podcast in May for BizTalkRadio. This is a good intro to core principles of neuromarketing. Enjoy
Added by Christophe Morin - SalesBrain on June 10, 2011 at 9:18am — No Comments
This is the abstract of an article I just published in Society Magazine. For the wh*** article, click here.
Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over 400 billion…Continue
Added by Christophe Morin - SalesBrain on March 20, 2011 at 8:02pm — No Comments
Looking at Neuromarketing and Depthpsychology. A program produced by Depth Psychology Alliance.\
Added by Christophe Morin - SalesBrain on February 5, 2011 at 1:00pm — No Comments
I view and critique many articles and shows on the brain each week. This particular show is outstanding. Whether your interest is just in the brain or how we are beginning to decode our social responses, I highly recommend it. Here is the description of the show from the web site of the producer.
Meet Tony Grobmeier, who was born without a corpus callosum, the structure that connects the two interdependent halves of our brains: language and linear thinking on the left,…Continue
Added by Christophe Morin - SalesBrain on December 11, 2010 at 9:00am — No Comments
Advertising effectiveness is the most difficult construct to measure. For decades, marketers have relied on self reports from consumers about what they feel when they see a piece of advertising. The problem with this approach is two-fold. One, you assume that people are not distorting what they say. Two, you assume that they are actually qualified to describe what cognitive and affective process is at play after they are exposed to a stimulus. Both of these assumptions are introducing huge…Continue
Hormones are chemicals produced by our body to regulate three critical functions: maintain a state of balance (homeostasis), control our reproductive organs and mediate our responses to stress. Hormones are produced by endocrine glands located in various parts of the body, namely the brain, the stomach, the intestines and the kidneys. Hormones affect cell receptors that are either on the surface or inside the nuclei of a cell. They excite or inhibit the activity of…Continue
Added by Christophe Morin - SalesBrain on September 30, 2010 at 11:00am — No Comments
Added by Christophe Morin - SalesBrain on September 27, 2010 at 10:30am — No Comments
This is an interesting trend. Yet another proof that neuromarketing is going mainstream. It is clear that techniques that probe below our level of consciousness can a****s the effectiveness of powerful visuals much better than focus groups or interviews ever will. Way to go NewScientist!
Knowing Pradeep personally, I was eager to read his book. I was not disappointed. It is practical, insightful and includes plenty of examples of how neuromarketing is a game changer for the entire marketing research industry. What I especially enjoyed is the first half of the book which describes the brain in simple yet profound ways which can no longer be ignored by marketers around the world. Congratulations Pradeep! …
Added by Christophe Morin - SalesBrain on August 9, 2010 at 12:30pm — No Comments
Added by Christophe Morin - SalesBrain on June 29, 2010 at 4:25pm — No Comments
Added by Christophe Morin - SalesBrain on December 19, 2009 at 9:00am — No Comments
Added by Christophe Morin - SalesBrain on October 29, 2009 at 8:00am — No Comments
Added by Christophe Morin - SalesBrain on October 18, 2009 at 7:30pm — No Comments
Learning is a process by which we integrate new knowledge generated as a result of experiences. The product of such experiences is converted into memories stored in our brain. There is basically no learning without memories.
Added by Christophe Morin - SalesBrain on September 14, 2009 at 8:12am — No Comments
Added by Christophe Morin - SalesBrain on August 15, 2009 at 10:37pm — No Comments
In this gathering of top neuroscientists, you can learn a lot about discoveries and trends. What part of the brain do we use when we think, when we take action? Short clips summarize key points. And with the credibility of the NSF, you can be sure that it is well done.
Added by Christophe Morin - SalesBrain on July 11, 2009 at 7:04am — No Comments