Neuromarketing

Patrick Renvoise's Blog (2)

Can political neuromarketing be good for discourse/elections/voters/politicians? Why/how?

It can be good for all constituents… if done ethically. Of course it raises the question: Can politicians use their influencing power while remaining

ethical!…
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Added by Patrick Renvoise on February 23, 2010 at 9:17am — No Comments

Why do we buy? an evolutionary biologist answers... as per the NYT Science section



Why does a diploma from Harvard cost $100,000 more than a similar piece of paper from City College? Why might a BMW cost $25,000 more than a Subaru WRX with equally fast acceleration? Why do “sophisticated” consumers demand 16-gigabyte iPhones and “fair trade” coffee from Starbucks?



If you ask market researchers or advertising executives, you might hear about the difference between “rational” and “emotional” buying decisions, or… Continue

Added by Patrick Renvoise on May 19, 2009 at 4:01pm — No Comments

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