The Neuroscience of Magic
Neuroscientists Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of NeuroMagic — and also members of the Magic Castle, Magic Circle, International Brotherhood of Magicians, and the Society of American Magicians — have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain. Magic tricks work because humans have a hardwired process of attention and awareness that is hackable—a good magician…
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Nothing is true, everything is permitted

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