All Blog Posts (72)

I had the pleasure to introduce Dr. Antonio Casals @Mimbrerooo with famous journalist Jordi Bastè with an audience of more than 700.000. We had a great time during the 20´discussion where Antonio could talk about SalesBrain and Neuromarketing.

I´m very proud to belong to SalesBrain´s family :-)

If anyone want to speak on the radio, please call me back ! :-)

@MontseArtigas…

Neuromarketing in "Catalan" - The very well-known in Catalonian (Spain) radio broadcast "El Mon a RAC 1", commanded by Jordi Basté interviewed the Professor and SalesBrain Partner Antonio Casals Mimbrero on 2012 December 11th

Neuromarketing - Interview to Antoni Casals by Jordi Basté - El mon a RAC1

I have always been fascinated by the neurobiological basis of personality types. This post will be followed by more on the neural basis of personality.

The Psychobiological basis of personality

Early studies on the correlations between personality and biology were largely centered on the construct of arousability, or the degree to which people respond to a particular stimulus. The measurement of excitatory or inhibitory reactions in our…

Vous lisez le français ? Inscrivez-vous pour recevoir gratuitement tous les lundis matin la lettre de veille en neuromarketing et psychomarketing Neuromonaco : http://neuromonaco.com/lettre.html

Son objectif est double : faire connaître l'avancée des recherches en psychologie et neurosciences et en montrer des applications pratiques en marketing, communication et management. Elle s'adresse à la fois aux Agences et…

The new grocery hype in the Netherlands is playing shop. The 125th anniversary of the largest supermarket, Albert Heyn, is celebrated by free mini shop items for every 15 Euros spent. It is my question as to whether our industry should warn parents or, even better, advertisers, about the risks of branded items for kids.…

I'm excited for the 1st ever Neuromarketing World Forum! It will be on February 2nd and 3rd in Amsterdam, hosted by the Neuromarketing Science and Business Association. (NMSBA)

Neuromarketing is undeniably a fast growing and far reaching science. It has the ability to change just about anything it touches, and we're still on the ground level. Some companies and many researchers have spent years pushing neuroscience further, we are now on the cusp of some of the most revoluntionary…

While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…

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So you think you know what you like? Hm. Think twice.

The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering people’s opinions about the prepared campaign.…

For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what…

Neuroscientists Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of NeuroMagic — and also members of the Magic Castle, Magic Circle, International Brotherhood of Magicians, and the Society of American Magicians — have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain. Magic tricks work because humans have a hardwired process of attention and awareness that is hackable—a good magician…

Neuromarketing is an emerging field claiming to provide advertisers with better ways to understand what triggers buy buttons in consumers’ brains. While the prospect of improved advertising has generated excitement in the business community at large [1, 2], critical ethical issues have also been raised by consumer groups, scientists, and scholars […

We often believe that we all make decisions consciously, i.e. when we are seeking to make that special purchase be it a holiday, a home or just the latest DVD are actions are taken by ourselves knowingly and deliberately. Wrong on most levels…much if not most of our decision making is made unconsciously and those in the know are beginning to use experts and present knowledge in this field to ensure the website and final product chosen belongs to them!

In simplified terms we all as…

The Key Elements of Influence and Persuasion

There are six key elements of influence and persuasion according to Dr Robert Cialdini, Professor of Marketing and Regent’s Professor of Psychology.

They are as follows:

1. Reciprocation

2. Commitment and Consistency

3. Social Proof

4. Liking

5. Authority

6. Scarcity

With a background in social science and behavioural psychology, I’m concerned to see so much time taken up with Search…

It doesnt matter what side of the counter you are, you will pre judge, It could be a product,  person or advertising campaign. 

We could pre judge as a buyer or worse a seller. Pre judging is something unique to the human evolution and is a unique part of our make up but remember consideration of this human  attritbute should be considered when marketting.  

Marketing decisions need to be the work of several of these charatristic and that involves having a open mind to…

Mirror neurons – the neurons that trigger the same responses in the brain whether we do something ourselves or whether we simply observe someone else doing the same task are a crucial mechanism for learning.

Recent research has suggested that mirror neurons may form the foundation of our social behaviour, our ability to imitate, acquire language and even empathy and understanding.

Mirror neurons also play a significant role in building brand empathy and…

It appears shoppers are more likely to experiment or try a new brand when shopping in the morning.

Several…

Does this add surprises you, scares you or amuses you?

http://www.neurosciencemarketing.com/blog/articles/surprise-ad.htm#comment-359216

I did this podcast in May for BizTalkRadio. This is a good intro to core principles of neuromarketing. Enjoy

http://www.biztalkradioshow.com/Podcast/tabid/124/Default.aspx

Laughing at silly people makes you feeling good, nice & healthy. Lovely pictures filled with humor are both to entertain you and to release negative emotions, stress and stagnation.

a new ebook…