james capon's Page

To prepare a really insightful and effective sales presentation or advertising campaign, you need deep insights into the wants, needs and desires of your target consumers or customers. Trouble is, many of us don't make enough time to talk and listen... put differently, to research the area we are getting into. Often we (and/or our customers) are blinded by preconceptions which sound logical and 'make sense' to the rational part of our brain.Listening and storytelling both have their roles to…See More

If you've not seen this video before, just count the number of passes made by the white team with the basketball - the black team players are there to put you off by making this simple task more difficult.It provides a good reminder of the real chasm that sometimes exist between perception and reality, particularly related to expectations and instructions.http://viscog.beckman.illinois.edu/flashmovie/15.phpSee More

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