Actually I'm in the Neuromarketing Manager Programm from the HMS Hamburg Media School and Sales Brain with Antonio Casals. My profession is to analyse websites to improve search traffic and conversion rates. As far as I know I am the only analyst with the approach of BRAINFRIENDLYNESS (+ trackingdata). The Neuromarketing helps me to argue why things work or don't work on websites. And the tracking data helps me to detect where website have problems and they also help me to proof the success of recommended changes.