Neuromarketing

Patrick Renvoise
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  • San Francisco, CA
  • United States
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  • Len Stein
  • Lana
  • Jamaal Fort
  • Philip Carlsen
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Patrick Renvoise posted a photo

3 Claims in the restroom

A funny illustration to get men to pay attention when aiming is important! Is that reptilian or what?
Jun 19, 2012
Patrick Renvoise posted a photo

How to reach the reptilian brain with an insurance type product!

Seen at a car dealership... after you've decided what car to buy and you're in the finance manager office signing the papers. This car dealer found a way to sell these high profit insurance services by saying: "Accidents happen" and having a cup…
Jun 11, 2012
Patrick Renvoise is now friends with Lana, Len Stein and Monica Diana Bercea
Mar 11, 2012
Patrick Renvoise posted a video

Dr. Philip Harris: What is neuromarketing? A brief definition

Dr Philip Harris introduces neuromarketing and explains how subconscious processes influence our choices... Note how the subconscious can easily be linked to our reptilian brains!
Oct 17, 2011
Patrick Renvoise posted photos
Feb 7, 2011
Patrick Renvoise posted a photo

caribou-coffee-bus-shelter: Direct to your Reptilian!

Can you find the selfcentered contrast, tangible, visual and emotional stimulus in this ad?
Jan 24, 2011
Patrick Renvoise posted a video

Curious: Decisions, Decisions

To some researchers the brain is a huge number-cruncher, assigning a numeric value to everything from a loaf of bread to our most deeply held moral values... they are trying to unveil a unifying model of decision making based on utilitarian value.
Mar 24, 2010
Patrick Renvoise's blog post was featured

Can political neuromarketing be good for discourse/elections/voters/politicians? Why/how?

It can be good for all constituents… if done ethically. Of course it raises the question: Can politicians use their influencing power while remainingethical!Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. It could be said though that neuromarketing is just another evolutionarydevelopment on the continuum of influencing tools: advertising (especially whendone effectively) was one of first step towards a more scientific approach toinfluencing.On…See More
Feb 23, 2010
Patrick Renvoise posted a blog post

Can political neuromarketing be good for discourse/elections/voters/politicians? Why/how?

It can be good for all constituents… if done ethically. Of course it raises the question: Can politicians use their influencing power while remainingethical!Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. It could be said though that neuromarketing is just another evolutionarydevelopment on the continuum of influencing tools: advertising (especially whendone effectively) was one of first step towards a more scientific approach toinfluencing.On…See More
Feb 23, 2010
Patrick Renvoise and Jamaal Fort are now friends
Nov 25, 2009
Patrick Renvoise and Philip Carlsen are now friends
Jun 1, 2009
Patrick Renvoise posted a blog post

Why do we buy? an evolutionary biologist answers... as per the NYT Science section

Why does a diploma from Harvard cost $100,000 more than a similar piece of paper from City College? Why might a BMW cost $25,000 more than a Subaru WRX with equally fast acceleration? Why do “sophisticated” consumers demand 16-gigabyte iPhones and “fair trade” coffee from Starbucks?If you ask market researchers or advertising executives, you might hear about the difference between “rational” and “emotional” buying decisions, or about products falling into categories like “hedonic” or…See More
May 19, 2009
Patrick Renvoise left a comment for Chris Feutz
"Hi Chris: Great to hear from you. I hope you have been able to apply some of the Old Brain principles and I am looking forward to sharing some of the things I have learned over the years. All the best Patrick"
Apr 24, 2009
Chris Feutz left a comment for Patrick Renvoise
"Hi Patrick I attended a TEC SMP workshop in Appleton, WI at the Holiday Inn a few years ago and starting getting emails from your group about 6 months ago. I just joined the group and am looking forward to learning more."
Apr 24, 2009
Patrick Renvoise posted photos
Apr 16, 2009
Patrick Renvoise updated their profile
Apr 16, 2009

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Can political neuromarketing be good for discourse/elections/voters/politicians? Why/how?

It can be good for all constituents… if done ethically. Of course it raises the question: Can politicians use their influencing power while remaining

ethical!…
Continue

Posted on February 23, 2010 at 9:17am

Why do we buy? an evolutionary biologist answers... as per the NYT Science section



Why does a diploma from Harvard cost $100,000 more than a similar piece of paper from City College? Why might a BMW cost $25,000 more than a Subaru WRX with equally fast acceleration? Why do “sophisticated” consumers demand 16-gigabyte iPhones and “fair trade” coffee from Starbucks?



If you ask market researchers or advertising executives, you might hear about the difference between “rational” and “emotional” buying decisions, or… Continue

Posted on May 19, 2009 at 4:01pm

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At 9:51am on April 24, 2009, Chris Feutz said…
Hi Patrick I attended a TEC SMP workshop in Appleton, WI at the Holiday Inn a few years ago and starting getting emails from your group about 6 months ago. I just joined the group and am looking forward to learning more.
 
 
 

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