I am a former neuropsychologist-turned-consultant who runs an international behavior change and decision making enhancement firm who works with individuals and organizations on identifying the decisional illusions inherent in engagement, influence and change. I am looking to transition into an innovative firm for a part time/full time position in neuromarketing arena
Appreciate your earlier comment. I am increasingly influenced in my practice by constructs like Neuroplasticity, Epigenetics, Hormones [Sexual, Anxiety/Stress and Survival], other Physiologtical agents and Pre-Frontal Cortex/Amygdala influences as they impact Executive Functions. The general philosophy and a few core assumptions of the Dog Whisperer can also useful ["Nothing wrong with the dogs - It's the owners who need to be directly and consistently trained."]. We are increasingly into making evidence-based adjustments for general gender differences [as agroups] in processing, responding to situations and problem-solving.
When is Dr. Pillay's new book on Psychotherapy Reforms coming out?
We are also proponents of some of Harold Stolovitch's "Telling Ain't Training" postulates and increasinging into practical, data-driven, Behavioral, Reframing and other Cognitive Intervention strands. Down with "Yak-N-Hope" and "Say-and-Spray!" Also think that Bio-Anthropology will have a role in our futures.
Get back to me as your time and desire permits.
Edward C. Gooze, Ph.D.
Biobehavioral Specialist and Family Coach
We are just starting into the Neuromarketing approach to marketing but I have a business that deals deeply with the reptilian brain, in that we deal with potentially critical health concerns. The company is Guardian Preservation Services,
I am trying to see how I can build a process into our marketing campaigns to ensure we always focus on GAIN in every campaign we do and not just as the company brand level of marketing.
I would welcome any post about how professionals can write better content that connects with the brains of their readers/clients. If you review my recent posts at WritingontheWeb.com, you'll see what I'm doing, and my thinking is you have a lot to say about this. What can you say that sheds light on the "how do you engage with readers" question, how do you influence people subconsciously?
Kevin, that is fascinating. I'd love to get you to write a guest post on my blog, WritingontheWeb.com about what you do, what you think the trends are, why companies and marketers need to pay attention to these decisional illusions.
Are you interested? Short, of course - 350-500 words, with full attribution and links to your sites. If not, maybe I could do a short email interview. I'm always on the look out for guest bloggers and people to interview.
I'm preparing a presentation for a Content Marketing Conference in Holland in November: about how marketers need to understand a few concepts about the brain to create quality content that engages readers. The big transition is for ad agencies to move away from advertising and into content marketing, using blogs and social media, hence their need to know how to create engaging content that connects with customers. Europe looks to the US for leading trends it seems.