Diana Lucaci's Page

The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express?This introductory session is designed for Marketing professionals and Market Researchers. Topics covered include:The current methods of gathering customer intelligence, and introduction to Neuromarketing.Why use brain measurements? Separating…See More