Neuromarketing

Christophe Morin - SalesBrain
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Neuromarketing at work

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belkacem left a comment for Christophe Morin - SalesBrain
"je suis ravi de rejoindre sales brain la référence du NMKT avec vous et Patrick R. Bravo et tous mes encouragements. belkacem "
Oct 5, 2013
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September 14, 2013 at 6pm to January 31, 2014 at 7pm
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September 14, 2013 at 6pm to January 31, 2014 at 7pm
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"Check out our new site and the neuro101 section http://www.salesbrain.com/capture-convince-close/neuro-101/"
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FREE webinar on neurowebsites at Web

August 16, 2013 from 11am to 11:30am
We'll discuss how the mobilization of the web is driving new expectations from your customers and putting more pressure on their brains. You'll get the insights from an award-winning persuasion model you need to leverage technology and connect in seconds with your prospects!See More
Aug 16, 2013
Profile IconAldo Monti and David Hogge are attending Christophe Morin - SalesBrain's event

FREE webinar on neurowebsites at Web

August 16, 2013 from 11am to 11:30am
We'll discuss how the mobilization of the web is driving new expectations from your customers and putting more pressure on their brains. You'll get the insights from an award-winning persuasion model you need to leverage technology and connect in seconds with your prospects!See More
Aug 16, 2013
Homer Villa is attending Christophe Morin - SalesBrain's event

FREE webinar on neurowebsites at Web

August 16, 2013 from 11am to 11:30am
We'll discuss how the mobilization of the web is driving new expectations from your customers and putting more pressure on their brains. You'll get the insights from an award-winning persuasion model you need to leverage technology and connect in seconds with your prospects!See More
Aug 8, 2013
Profile IconKathryn Bowles, ali eivazi and Daniela Ania Maciel are attending Christophe Morin - SalesBrain's event

FREE webinar on neurowebsites at Web

August 16, 2013 from 11am to 11:30am
We'll discuss how the mobilization of the web is driving new expectations from your customers and putting more pressure on their brains. You'll get the insights from an award-winning persuasion model you need to leverage technology and connect in seconds with your prospects!See More
Aug 6, 2013

Profile Information

Your name
Christophe Morin
Are you a SalesBrain trainee?
yes
What's your interest in Neuromarketing?
Training and coaching for people on how to impact the part of the brain that decides: the Old Brain. CEO and Chief Pain Officer for SalesBrain LLC based in San Francisco. Pursuing a PhD in Media Psychology with a heavy focus on Neuropsychology at Fielding Institute in Santa Barbara, CA.
Company you work with?
SalesBrain
Your web site
http://www.salesbrain.com

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Christophe Morin - SalesBrain's Blog

The psychobiological basis of personality

I have always been fascinated by the neurobiological basis of personality types. This post will be followed by more on the neural basis of personality.

The Psychobiological basis of personality

Early studies on the correlations between personality and biology were largely centered on the construct of arousability, or the degree to which people respond to a particular stimulus. The measurement of excitatory or inhibitory reactions in our…

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Posted on August 3, 2012 at 7:53am — 1 Comment

Neuromarketing and phrenology



While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…

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Posted on October 2, 2011 at 8:34am — 1 Comment

The visual effects of tobacco

For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what…

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Posted on September 25, 2011 at 7:42am

Neuromarketing and ethics: a call for more attention and action to raise standards

Neuromarketing is an emerging field claiming to provide advertisers with better ways to understand what triggers buy buttons in consumers’ brains. While the prospect of improved advertising has generated excitement in the business community at large [1, 2], critical ethical issues have also been raised by consumer groups, scientists, and scholars […

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Posted on September 11, 2011 at 4:00pm

Comment Wall (19 comments)

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At 6:43am on September 16, 2013, belkacem said…

je suis ravi de rejoindre sales brain la référence du NMKT avec vous et Patrick R. Bravo et tous mes encouragements.

belkacem

At 3:07am on October 16, 2010, Dr. Patsi Krakoff said…
Glad you like it, yes, I will post it here as well. If ever you wish to do an interview (via email) for my blog, I'd like that. This is a super busy time for me until end of year, but perhaps I could send you 5-7 questions you could answer via email and I'd do a featured post on you and your business. Let me know if this is possible and when is a time that would be best for you, for example, before an event or webinar people could register for.
At 4:16am on October 15, 2010, Dr. Patsi Krakoff said…
Christophe, I am so impressed with the work you are doing. I wrote about the SalesBrain.net site in my blog post yesterday with an excerpt. I hope you like it, and don't mind my republishing your '6 stimuli' content. It is excellent. One of the things I see on most sites about neuromarketing is a lot of information without connecting the dots on how this can and should be used in communications. Your site is rare in that sense, as you tie it into applying it to sales conversations. You can see the post at WritingontheWeb.com, and if you have any objections to it, I'll correct immediately. You can also leave a comment if you wish.
At 4:06am on October 7, 2010, Michael A Davis said…
Yes, I am a Vistage member. I just met Patrick on Tuesday when he spoke to a local Vistage group that I was able to sneak into =)
At 2:09pm on September 30, 2010, Dr. Kevin J. Fleming said…
Thanks Christophe! A pleasure to hear from you :) I would LOVE to set up a time to connect and have a conversation. As you can see from my profile, I am interested in networking here potentially for an opportunity that could have me transition my IP of Grey Matters International into a consulting or full time role. I think I have been a "lone ranger" too long and am ready to make a change into a team with a brainiac vision :) Email me at kevin@kevinflemingphd.com with your schedule tomorrow if free, or Monday. I am on CST now....thank you!
At 4:28pm on January 14, 2010, Jennifer Williams said…
Hi Christophe,

Thanks for inquiring as to what I do. My background is pysch and neuroscience, and by accident I landed in web marketing. For the last three years I have worked for a small SEO/SEM firm in Massachusetts. I am still there, but with their permission I've also struck out on my own because I wanted to address social marketing from an evolutionary, brain-based philosophy. As I was researching for that, I came upon neuromarketing and immediately bought your book, as well as Buyology, and a recent book on memetics.

I have not yet done any work for clients on my own, and have not started to market myself. I wanted to first establish what direction I wanted to take things. It's still very new and fresh.

I wrote an article a year ago where I try to help businesses understand social media trends from a "tribal" point of view. The article ended up being featured on the cover of Visibility Magazine. Tribal, in my view, is very much "old brain". That article can be found at http://www.visibilitymagazine.com/disc-inc-/jennifer-williams/when-it-comes-to-social-media-think-tribal

At this point, I feel the possibilities are wide open. I will begin blogging this week on topics related to neuromarketing, evolutionary neuroscience and how it informs marketing/social media, and other related topics. Right now I'm thinking that I will help the bridge the gap between the new science findings and small businesses. Would love your feedback.
At 11:33pm on November 24, 2009, Narantsetseg Avarzed said…
Hi guy, I'm just intrester. I want to ask "what is Neuromarketing? and where I can fins the information about?" thanks all
At 10:00pm on October 16, 2009, Steven Vantongelen said…
Thanks!
At 11:24pm on July 21, 2009, Markus Roder said…
Hi Christophe,

I was just about to tell you - I DID get the book last week. Just finished reading it. Let's discuss further by Email, I have some feedback already...
At 2:34pm on July 21, 2009, Jamaal Fort said…
Thank you Christophe. This is such a great site. It is a real pleasure socializing in this community.
 
 
 

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