How to reach the reptilian brain with an insurance type product!

Seen at a car dealership... after you've decided what car to buy and you're in the finance manager office signing the papers. This car dealer found a way to sell these high profit insurance services by saying: "Accidents happen" and having a cup spilled over!

Note: The cup and coffee are fake: they are made of high quality resins. Great use of a prop to highlight the value proposition of an insurance!