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Comment by Greg Usher on June 1, 2010 at 6:37pm
Christophe, very good point made. As a Canadian who has seen these ads for years, I know the impact is exactly as planned. Nobody wants to look like this...posts that say the opposite are nothing more than attention getters.
Comment by Gabriel Esteban Castellanos on January 5, 2010 at 10:43am
Hi Christophe..
yeap... my source was Lindstrom(because im also an advertiser :)).. and trough him i´m begining in this neuromarketing subject.
So can you tell my what´s the effect this ad is really causing..??...
and give some good material to learn more.

Comment by Christophe Morin - SalesBrain on January 1, 2010 at 4:29pm
Gabriel, the evidence supporting the effectiveness of pictorial warnings on smoking is compelling. If your source is the book Buyology, it is flawed. Lindstrom may be a good writer or self-promoter but he is not a credible scientist. Thanks for your interest in this!
Comment by Gabriel Esteban Castellanos on December 30, 2009 at 12:35pm
actually, this kind of illustrations, make you want to smoke even more.
Comment by Jayakrishnan.S on November 28, 2009 at 11:09pm
This can create a alert and make people rethink on smoking because people always want beautiful teeth.

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