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The world of Luxury Looks into Neuromarketing - June 17, 2005

June 17, 2005 The world of luxury looks into neuromarketing Crisis: The return of the Old Brain In the following article, Anne Delliere Director of Strategic Planning for the Richmond Group (lead… View »

Are we That Predictable? - June 17, 2005

Are we that predictable? This is a long-term debate. Recent findings in Neuroscience help us understand mecanisms that explain a lot, therefore predict a lot of our behaviors. Many people are not… View »

The Power of Conversations - June 09, 2005

June 09, 2005 The power of conversations Ok, I am new to the world of blogs. I admit my ignorance. But after reading a few articles about it, I realize that I have no reason to be intimidated by… View »

Emotional Wiring Different in Men and Women - April 22, 2006

April 22, 2006 White and gray matter volumes are different in men and women New research has identified that a significant difference exists between the volumes of white or gray matter that rel… View »

Emotional Wiring Different in Men and Women - April 22, 2006

Emotional Wiring Different in Men and Women Recent research suggests that though men and women have the same brain "hardware", the software is significantly different. For instance, fear processi… View »

The Power of Strong Visual - February 15, 2006

February 15, 2006 The Power of Strong Visual Our brain will process visual information much faster than words. In a recent experiment, the power of strong images was demonstrated during anti-toba… View »

Adweek to Cover Latest Neuromarketing Discoveries - January 17, 2006

January 17, 2006 Adweek to cover latest neuromarketing discoveries Adweek released this week the first comprehensive article on neuromarketing. Though advertisers use techniques to speak to the e… View »

Dopamine Rules - December 31, 2005

December 31, 2005 Dopamine rules According to a new article published in the Wall Street Journal, much of the Holiday Season's excitement to shop can be traced to dopamine, a chemical which makes… View »

Is there a Neuron for Coca Cola? - November 08, 2005

November 08, 2005 Is there a neuron for Coca Cola? New research suggests that a single neuron may be associated with one image or one person. The single-neuron hypothesis is based on research don… View »

Differences in Men's and Woman's Brains - September 27, 2005 1 Comment

September 27, 2005 Differences in Men and Women's Brains In case you think this movement isn't mainstream....check out some fun facts on the brain that appeared in the October issue of Cosmo on t… View »


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