Neuromarketing is Borderless - July 04, 2005

July 04, 2005

Neuromarketing is borderless

Why is it that marketers spend so much money creating different versions of the same message for different countries? We thrive on thinking we are so unique but Neuromarketing continues to provide evidence that we are indeed more alike than we are different. Should we not spend more time and effort worrying about the clarity and relevance of advertising messages instead of customizing them to so-called cultural differences? If the part of the brain that decides is common to all humans, should we not be able to expect comparable and predictable responses?


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