The Three Parts of the Brain -The "New Brain" thinks. It processes
rational data and shares its deductions with the other two brains.
-The "Middle Brain" feels. It processes emotions and gut feelings
and also share its findings with the other two brains. -The "Old
Brain" decides. It takes input from the other 2 brains but it
controls the decision making process. Once you know that the true
decision-maker is the Old Brain, your entire sales and marketing
strategy can apply completely different communication principles in
order to be impactful. This also works great in any situation where
you need to influence your audience, including friends, partners,
and even your kids!