3 Brains

The Three Parts of the Brain -The "New Brain" thinks. It processes rational data and shares its deductions with the other two brains. -The "Middle Brain" feels. It processes emotions and gut feelings and also share its findings with the other two brains. -The "Old Brain" decides. It takes input from the other 2 brains but it controls the decision making process. Once you know that the true decision-maker is the Old Brain, your entire sales and marketing strategy can apply completely different communication principles in order to be impactful. This also works great in any situation where you need to influence your audience, including friends, partners, and even your kids!