This site will help you find a lot of blogs on Neuromarketing and interesting articles on the subject, and interestingly enough the site has a blog on the Old spice ad. I hope this source will help you.
Hi Magdalena, depends what you are looking for. My company recently tested this ad so let me know what you'd like to know and I give you some feedback.
Managing Director, Inner Truth
thank you for your answer. Firstly, I was looking for an information, if "Man your man should smell like" has ever been tested by the means of neuromarketing. Now, when I know that it has, I would be thankfull for any detail you will be willing to share about the research (purpose, methodology, results ...). Unfortunatelly I have no means to conduct neuro research on my own, so Im only making a content analysis of this ad for my diploma thesis. Its hard for me to ask you questions about the research, when I dont have any information about it. My analysis is based on multiple aspects of neuromarketing theory, so Im not specialising on something in it. Its a pity, I have in only in my language and not in English, othervise I could show it to you.
To sum up, I would really appreciate if you could send me some information about the research mentioned above to firstname.lastname@example.org. Best, Magdalena