Neuromarketing

Hello,

I am looking for some "neuro" research, blog, review ... about the Old Spice advertisement called "Man Your Man could smell like" (http://www.youtube.com/watch?v=owGykVbfgUE) . Could anybody recommend me some source? Thank you in advance for your help.

Tags: ad, old spice

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Hello Magdalena,

 

This site will help you find a lot of blogs on Neuromarketing and interesting articles on the subject, and interestingly enough the site has a blog on the Old spice ad. I hope this source will help you.

 

Good luck,

 

http://www.verilliance.com/2010/07/15/is-neuromarketing-underneath-...

Hi Magdalena,  depends what you are looking for.  My company recently tested this ad so let me know what you'd like to know and I give you some feedback.

 

cheers,

 

Shane Moon

Managing Director, Inner Truth

www.innertruth.co

Mr. Moon,

thank you for your answer. Firstly, I was looking for an information, if "Man your man should smell like" has ever been tested by the means of neuromarketing. Now, when I know that it has, I would be thankfull for any detail you will be willing to share about the research (purpose, methodology, results ...). Unfortunatelly I have no means to conduct neuro research on my own, so Im only making a content analysis of this ad for my diploma thesis. Its hard for me to ask you questions about the research, when I dont have any information about it. My analysis is based on multiple aspects of neuromarketing theory, so Im not specialising on something in it. Its a pity, I have in only in my language and not in English, othervise I could show it to you.

To sum up, I would really appreciate if you could send me some information about the research mentioned above to kacaniova.m@gmail.com. Best, Magdalena

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