Neuromarketing

Neuromarketing helps you understand and reach the parts of the brain that decide.

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Neuropod -- Interviews/ research news from Nature Mag

NeuroPod: December 2011

The changing brains of London taxi drivers, why we love a good story, how learning changes brain circuits, and a round-up of the best neuroscience research of 2011.

NeuroPod: November 2011

Gaming and the brain, growing healthy human neurons, DIY neuroscience, and subjective attention: now you think you see it, now you think you don't.
 

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Sophy M. Laughing, Ph.D. is now a member of Neuromarketing 22 hours ago
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Looking for (native) English journalist with interest in Neuromarketing

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Monica Diana Bercea added a discussion to the group Neuromarketing at work Thursday
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manja burgdorff, Roger Do, Berniece Hieckmann and 1 more joined Neuromarketing Tuesday
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Deeti Dave is now a member of Neuromarketing Jan 21

Blog Posts

Timothy Harvey

Can't wait for the NMSBA World Forum!

I'm excited for the 1st ever Neuromarketing World Forum! It will be on February 2nd and 3rd in Amsterdam, hosted by the Neuromarketing Science and Business Association. (NMSBA)

Neuromarketing is undeniably a fast growing and far reaching science. It has the ability to change just about anything it touches, and we're still on the ground level. Some companies and many researchers have spent years pushing neuroscience further, we are now on the cusp of some of the most revoluntionary…

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Posted by Timothy Harvey on December 26, 2011 at 9:44pm — 1 Comment

Christophe Morin - SalesBrain

Neuromarketing and phrenology



While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…

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Posted by Christophe Morin - SalesBrain on October 2, 2011 at 8:34am — 1 Comment

Marija Babic

Liar liar

Written by:

http://bwmarija.wordpress.com/

 

So you think you know what you like? Hm. Think twice.

The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering people’s opinions about the prepared campaign.…

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Posted by Marija Babic on September 26, 2011 at 10:29am

Christophe Morin - SalesBrain

The visual effects of tobacco

For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what…

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Posted by Christophe Morin - SalesBrain on September 25, 2011 at 7:42am

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ibrahim aly

Opportunities in Neuroscience for Future Army Applications

Emerging neuroscience opportunities have great potentialto improve soldier performance and enable the developmentof technologies to increase the effectiveness of soldierson the battlefield. Advances in research and investments bythe broader science…Continue

Started by ibrahim aly in Neuromarketing at work Oct 9, 2011.

Magdaléna Kačániová

Old spice ad "man your man could smell like" 4 Replies

Hello,I am looking for some "neuro" research, blog, review ... about the Old Spice advertisement called "Man Your Man could smell like" (http://www.youtube.com/watch?v=owGykVbfgUE) . Could…Continue

Tags: ad, old spice

Started by Magdaléna Kačániová in Neuromarketing at work. Last reply by Magdaléna Kačániová Apr 13, 2011.

 
 
 

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