Neuromarketing

Neuromarketing helps you understand and reach the parts of the brain that decide.

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Neuropod -- Interviews/ research news from Nature Mag

NeuroPod: April 2012

The roots of modern justice in the brain, tuning in to one voice in a crowded room, anaesthetised monkeys play ball, and how our social relationships influence our physical health.

NeuroPod: March 2012

The hardest problem in science, the ultimate memory experiment, a new brainy exhibition opens, and is it possible to be addicted to food?
 

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Profile Iconguy shaffer, Kathrin Kraenkl and Paul J. Klein joined Neuromarketing
Friday
Neuromonaco posted a blog post
Wednesday
Mirjam van Halderen is now a member of Neuromarketing
Tuesday
Antonio Casals Mimbrero and Catalina Medina are now friends
May 21

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Francophone ? Suivez la Lettre hebdomadaire Neuromonaco :

Vous lisez le français ? Inscrivez-vous pour recevoir gratuitement tous les lundis matin la lettre de veille en neuromarketing et psychomarketing Neuromonaco : http://neuromonaco.com/lettre.html

Son objectif est double : faire connaître l'avancée des recherches en psychologie et neurosciences et en montrer des applications pratiques en marketing, communication et management. Elle s'adresse à la fois aux Agences et…

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Posted by Neuromonaco on May 22, 2012 at 1:23pm — 3 Comments

Mini grocery hype

The new grocery hype in the Netherlands is playing shop. The 125th anniversary of the largest supermarket, Albert Heyn, is celebrated by free mini shop items for every 15 Euros spent. It is my question as to whether our industry should warn parents or, even better, advertisers, about the risks of branded items for kids.…

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Posted by Carla Nagel on May 9, 2012 at 2:30am — 1 Comment

Can't wait for the NMSBA World Forum!

I'm excited for the 1st ever Neuromarketing World Forum! It will be on February 2nd and 3rd in Amsterdam, hosted by the Neuromarketing Science and Business Association. (NMSBA)

Neuromarketing is undeniably a fast growing and far reaching science. It has the ability to change just about anything it touches, and we're still on the ground level. Some companies and many researchers have spent years pushing neuroscience further, we are now on the cusp of some of the most revoluntionary…

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Posted by Timothy Harvey on December 26, 2011 at 9:44pm — 1 Comment

Neuromarketing and phrenology



While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…

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Posted by Christophe Morin - SalesBrain on October 2, 2011 at 8:34am — 1 Comment

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Opportunities in Neuroscience for Future Army Applications

Emerging neuroscience opportunities have great potentialto improve soldier performance and enable the developmentof technologies to increase the effectiveness of soldierson the battlefield. Advances in research and investments bythe broader science…Continue

Started by ibrahim aly in Neuromarketing at work Oct 9, 2011.

Old spice ad "man your man could smell like" 4 Replies

Hello,I am looking for some "neuro" research, blog, review ... about the Old Spice advertisement called "Man Your Man could smell like" (http://www.youtube.com/watch?v=owGykVbfgUE) . Could…Continue

Tags: ad, old spice

Started by Magdaléna Kačániová in Neuromarketing at work. Last reply by Magdaléna Kačániová Apr 13, 2011.

 
 
 

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