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Son objectif est double : faire connaître l'avancée des recherches en psychologie et neurosciences et en montrer des applications pratiques en marketing, communication et management. Elle s'adresse à la fois aux Agences et…

The new grocery hype in the Netherlands is playing shop. The 125th anniversary of the largest supermarket, Albert Heyn, is celebrated by free mini shop items for every 15 Euros spent. It is my question as to whether our industry should warn parents or, even better, advertisers, about the risks of branded items for kids.…

I'm excited for the 1st ever Neuromarketing World Forum! It will be on February 2nd and 3rd in Amsterdam, hosted by the Neuromarketing Science and Business Association. (NMSBA)

Neuromarketing is undeniably a fast growing and far reaching science. It has the ability to change just about anything it touches, and we're still on the ground level. Some companies and many researchers have spent years pushing neuroscience further, we are now on the cusp of some of the most revoluntionary…

While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…