I'm excited for the 1st ever Neuromarketing World Forum! It will be on February 2nd and 3rd in Amsterdam, hosted by the Neuromarketing Science and Business Association. (NMSBA)

Neuromarketing is undeniably a fast growing and far reaching science. It has the ability to change just about anything it touches, and we're still on the ground level. Some companies and many researchers have spent years pushing neuroscience further, we are now on the cusp of some of the most revoluntionary…

While it is clear that experiments testing advertising effectiveness with neuroscientific methods have already yielded important insights (1, 2) , many scholars still consider the hype for neuromarketing to originate from the public’s fascination for cognitive neuroscience (4, 7). McCabe and Castel (3) argue that the public is attracted by brain images because they provide a physical basis for grasping the nature of complex cognitive and affective responses. But according to Tovino (5,…

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So you think you know what you like? Hm. Think twice.

The real nightmare of a marketing department starts the moment when the campaign is ready to set off. Before the launch, experienced and not so brave marketing gurus turn to conventional methods of gathering people’s opinions about the prepared campaign.…

For years tobacco company have been compelled to use scary words on packs of cigarettes. We do now that words don't work as well as visuals do, because images can be processed below our level of consciousness by primitive areas of our brain, especially in the brain stem. A new poster from the World's Health Organization is one of those game changing initiatives that may help millions of people stay away from the devastating effect of cigarettes. Be prepared to be "disgusted"! That is what…